Read the full post >> Michael Brenner.

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […] The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

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