Read the full post >> Angela Hausman.
In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […] The post How To Avoid The Dysfunctional Customer Journey appeared first on Marketing Insider Group.
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