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Read the full post >> Angela Hausman.

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […] The post How To Avoid The Dysfunctional Customer Journey appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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