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Read the full post [email protected] (Kevin Payne).

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That’s because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.  And today, those qualities often come in the form of social media influencers.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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