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Potential customers or clients don’t buy what they don’t understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people–and so create new business opportunities. Read the full article at MarketingProfs

To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.

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