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Read the full post >> Michael Brenner.

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […] The post How to Create a Voice and Tone Brand Guide in 7 Steps appeared first on Marketing Insider Group.

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