As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading →
The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.
To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/cmi-content-marketing/~3/V3LiiBT0JcQ/