Read the full post >> Michael Brenner.
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […] The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://marketinginsidergroup.com/content-marketing/develop-content-marketing-strategy-not-plan/