B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. […] The post How to Fix the B2B Data Meltdown appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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