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Read the full post >> Michael Brenner.

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […] The post How to Improve Customer Segmentation with AI appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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