Read the full post >> Brian Carroll.

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […] The post How to Improve Your Account Based Marketing Results appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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