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The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback in social media as part of their decision journey. Simultaneously, brands are encouraging employees to become […] The post How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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