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In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues: […] The post How to Make Sure You Give as Much as You Take in Email Marketing appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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