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Read the full post >> kniemisto.

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals, we must be able to track personal progress within the audience-brand journey. The […] The post How to Read the Complex Digital Landscape to Better Track Your Audience Journey appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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