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Read the full post >> Brandon Andersen.

You’ve been told over and over that content marketing needs to be data driven. You’ve been told that you need to prove ROI. To show the business impact of what you do. To measure everything back to dollars and cents so you can make your case to the executive team. While tying your efforts back […] The post How to Take Your Content Marketing from Data Reactive to Data Driven appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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