Read the full post >> Michael Brenner.
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand story must intrigue potential clients to be effective. Videos, the association adds, “drive home points and add interest.” That may be true, but to create true intrigue, businesses must follow the […] The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group.
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