Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Here are seven specific best practices to get there. 1. Ask for Organizational Goals up Front I can’t tell you how many times […] The post How to Write a Marketing Budget Your CFO Will Enthusiastically Support appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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