Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34756/increase-website-traffic-without-improving-search-rank-a-guide-to-ctr-testing-for-title-tags-and-meta-descriptions