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Does Inbound Marketing work for Insurance Agencies?

We talk to insurance agencies every day about how to get started with digital marketing.  While we do employ many inbound marketing strategies in our process, we rarely discuss the benefits of inbound marketing specifically, as a framework.

Ultimately, if agencies are interacting with customers and branding themselves through inbound marketing and other insurance marketing sales techniques which target modern consumers, they can effectively compete with the other players in the market and thrive.Click To Tweet

This article from Zywave outlines some key reasons an insurance agency should employ an inbound marketing strategy:

• Retain current customers

• Convert more consumers

 Round-out current customers

• Increase referrals

• Create new opportunities

To read the full post go to Zywave Insurance Broker Software.

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