Read the full post >> Nicolas de Kouchkovsky.
Intent data has become one of the hottest topics in the B2B sales and marketing space. However, it remains under-utilized by many sales practitioners. A 2018 ABM Benchmark Report found only 25% of companies were using it. Let’s explore what it is, why it matters, and how to make the most of it. What the … Continue reading “Intent Data Turns a Buyer-Centric World From a Curse into a Blessing"
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