IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/charts/2018/33537/it-buyer-behavior-top-research-channels-and-loyalty-drivers