Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless […] The post Key Content Marketing Metrics For the Fearless Marketer appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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