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Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/40016/lead-management-for-abm-is-not-what-you-think-it-is-six-key-differences