Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33609/lifecycle-marketing-for-subscription-based-services-four-subscriber-personas