You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions […] The post Metrics That Matter For Web Personalization appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/modernb2bmarketing/~3/oscCVDeXb3o/metrics-that-matter-for-web-personalization.html