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The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment, and financial services industries. “Younger consumers have higher […] The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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