Read the full post >> Brian Carroll.

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […] The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.

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