Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […] The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://marketinginsidergroup.com/strategy/new-research-empathy-solving-buying-problems/