by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> [email protected] (Meredith Hart). Did you know, on average, a 1% price increase translates into an 8.7% increase in operating profits? It’s hard to believe the smallest percent increase or decrease in price can make a significant impact on...
by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Caroline Forsey. To consider what semi-structured data is, let’s start with an analogy — interviewing. To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community. If the...
by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and...
by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Cynthia Barnes. To address the disparity between men and women in sales, a good start is to change your hiring practices, and update your company policies. But those two steps on their own are not enough to drive true equality in our...
by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Kim Moutsos. Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling....