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Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33584/personalize-your-marketing-communications-in-2018

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