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Read the full post >> [email protected] (Meredith Hart).

Have you ever purchased a product based solely on its quality? Whether we’re thinking about purchasing the next iPhone or a new-release Nike sneaker, we often justify the purchase of an expensive item based on more than just quality — we also factor in our perception of the product and brand behind it.

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

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