Read the full post >> Colin Campbell.
The hard sell vs. soft sell debate is an old one, full of subjective opinions, anecdotes… and not a whole lot of data. So it’s no surprise there are still two, widely divided camps – each thinking their own approach to sales is the best. (Actually, there are three camps. Some folks argue that neither … Continue reading “Sales Bro vs. Sales Pro: Hard Sell or Soft Sell Test"
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