Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have […] The post Setting Appropriate Expectations in Content Marketing appeared first on Marketing Insider Group.
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