Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use […] The post Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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