There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face.
To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/vanity-metrics-to-stop-measuring-and-better-alternatives