Read the full post >> Dan Martin Matthew Briggs.
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […] The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.
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