by Content Curated | Aug 29, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Andrea Fryrear. Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile...
by Content Curated | Aug 23, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Andrea Fryrear. I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be...
by Content Curated | Jul 9, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Andrea Fryrear. There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list...
by Content Curated | Jun 28, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Andrea Fryrear. It’s summer time, which means my two school-aged kids are home a lot more than usual. This situation comes with awesome things like family trips, running through the sprinklers, and eating melty popsicles, but it also includes a...
by Content Curated | May 17, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Andrea Fryrear. Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can...
