by Content Curated | Nov 12, 2019 | Curated, Insurance Agency Marketing
Read the full post >> gadimova. The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How Millennials Killed Mayonnaise” and “Blame Millenials for the Vanishing Bar of Soap” make us laugh, but in many ways,...
by Content Curated | Apr 5, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and...
by Content Curated | Apr 3, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing...
by Content Curated | Apr 1, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a...
by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and...