by Content Curated | Oct 11, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short:...
by Content Curated | Oct 10, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services?...
by Content Curated | Oct 9, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much...
by Content Curated | Oct 8, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results...
by Content Curated | Oct 5, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. “A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built...
