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Read the full post >> [email protected] (Karla Cook).

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video. So how can advertisers create branded videos that users actually want to watch?

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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