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The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: . Why is word of mouth so vital in B2B companies? The relative […] The post The 7 Key Principles of B2B Word of Mouth Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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