With over 3.5 billion search queries on Google everyday, paid Google search — where you pay Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. So are you supposed to compete?
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/google-ads-cost