Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a […] The post The Alexa of Marketing: Helping Win Customers and the Boardroom appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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