Read the full post Today’s Industry Insider.

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and […]

To read the full post go to The Kissmetrics Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.

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