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The FTC’s Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34679/the-b2b-exemption-to-the-telemarketing-sales-rule