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Read the full post >> Amanda Zantal-Wiener.

By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told — and in turn, they share.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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