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Read the full post >> kniemisto.

I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen. This newly published […] The post The Biggest Barriers For Global Content Strategy appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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