Read the full post >> Robert Rose.

Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading →
The post The Business Story Argument: A Working Framework to Pressure Test Your Story appeared first on Content Marketing Institute.

To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: http://feedproxy.google.com/~r/cmi-content-marketing/~3/KVs1NLHjYOk/

0 Shares