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B2B technology vendors tend to focus on various marketing and sales tactics that buyers don’t find especially useful or trustworthy, according to recent research from TrustRadius. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/charts/2018/33926/the-disconnect-between-b2b-tech-buyers-and-vendors