Read the full post >> Caroline Forsey.

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices" — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/flash-sale-guide

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