Read the full post >> Caroline Forsey.
In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices" — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%.
To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.
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