Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and […] The post The Future of Audience Selection: Where AI Can Take Your Campaigns appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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