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Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/charts/2018/33900/the-most-and-least-important-pr-and-corporate-communications-tactics-and-trends

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